How Ferrero Makes Millions Of Chocolates In America
We went behind the scenes to see how Ferrero, an Italian company, is building a confectionery empire in the US, from spending billions on buying iconic American brands, to investing in new factories and an R&D lab, and even creating a new Nutella flavor specifically for Americans. Read “Nutella’s empire is making a multibillion-dollar play for America’s snack market”: https://bit.ly/3SCDqSs 00:00 – Intro 01:42 – Inside the Franklin Park Factory 02:01 – Buying American Brands 06:47 – Investing In R&D 09:23 – How Nutella Was Invented 10:18 – Nutella Peanut 11:10 – Ferrero’s Ingredient Sourcing 12:50 – Ferrero’s Bloomington Chocolate [See More…]















































