Inside the Business of Christmas Music: Why Holiday Songs Never Die | Billboard On the Record
Christmas music may only dominate a few weeks a year, but its impact on the music business lasts for decades. Guy Moot, CEO and co-chair of Warner Chappell Music, and Carianne Marshall, COO and co-chair, join host Kristin Robinson on Billboard On the Record to break down why holiday songs are some of the most valuable assets in any music catalog, why writing a timeless Christmas hit is so difficult and how industry traditions around holiday albums have shifted from mandatory releases to strategic singles. They discuss the evolution from cover culture to artist-driven branding, the role of songwriter camps, [See More…]















































