The Business of Coachella: High-Stakes Booking, Ticketing and Festival Economics | On the Record
Coachella has become the biggest festival in America — and it rewrote the live music playbook in the process. Katie Bain, Billboard’s senior music correspondent, director of Billboard Dance, joins Billboard On The Record to break down how a scrappy desert show founded by then-local promoter Goldenvoice turned into a global cultural force, from the early Pearl Jam experiment to era-defining performances by Beyoncé, Daft Punk and Frank Ocean. She dives into the high-stakes gamble of booking a lineup, the business behind ticketing, sponsorships and livestreams and how moments like Radiohead’s 2006 set and Beyoncé’s Homecoming shifted the festival’s identity [See More…]
