Music streaming is a crowded market where platforms offer most of the same content, so how does Apple Music differentiate itself? Oliver Schusser, vp of Apple Music and international content, Apple, joins Billboard On The Record to break down how the service has transitioned from its early Beats Music roots into one of the world’s leading streaming platforms. He explains Apple Music’s focus on a curated, high-quality listening experience built around editorial expertise, artist relationships and product integration rather than scale alone. Schusser also discusses Apple’s stance on maintaining a paid-only model, how the platform uses AI in discovery and fraud prevention and the importance of its partnerships with artists and labels.
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Billboard On The Record is a podcast in partnership with SickBird Productions.
Host:
Kristin Robinson
Executive Producers:
Diona DaCosta
Jade Watson
Produced By:
Kayla Forman
Mateo Vergara
Edited By:
Rachel Derbyshire
00:00 – Introduction & Apple Music Studios
02:38 – Why Radio Still Matters in the Algorithm Age
05:50 – How Music Streaming Differs From Video
08:00 – Apple’s Three Key Differentiators
10:50 – The End of Music Exclusives
12:45 – Why Apple Music Has No Free Tier
18:35 – High Fidelity Audio & Spatial Sound
24:00 – The Story Behind Beats and Apple
26:00 – Jimmy Iovine’s Hot Takes on Streaming
29:30 – What Comes After Streaming?
36:00 – AI at Apple Music: The Future of Playlists
40:00 – TikTok vs. Streaming for Music Discovery
41:30 – Apple Music’s Super Bowl Partnership
47:15 – New AI Policies and Fighting Fraud
55:00 – What Would You Queue? (Game Segment)
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Inside Apple Music: How It Competes Without A Free Tier | Billboard On The Record
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Nice thanks
OMG THE ZANE LOWE DESK
I agree. Ppl need to pay for art.
Love his nuance on AI. So tired of the endless fear mongering and misinformation
No need for them to have a “free” tier because they so many paying for it
100% Napster was about access. Not free. I was there.
What microphones are those?