How A Poor Los Angeles Boy Created Patrón
Before John Paul DeJoria became a self-made billionaire, he was sleeping in his car on the streets of Los Angeles with barely a dollar to his name — a genuine rags to riches story that Hollywood couldn’t make up. The tale of how this poor LA kid went from homeless to billionaire by co-founding one of the most iconic luxury tequila brands in the world is stranger and more unlikely than anything you’d expect, involving a chance encounter, a hand-blown bottle, and a secret formula that the entire spirits industry had ignored. What did the Patrón tequila founder discover about [See More…]















































