Before John Paul DeJoria became a self-made billionaire, he was sleeping in his car on the streets of Los Angeles with barely a dollar to his name — a genuine rags to riches story that Hollywood couldn’t make up. The tale of how this poor LA kid went from homeless to billionaire by co-founding one of the most iconic luxury tequila brands in the world is stranger and more unlikely than anything you’d expect, involving a chance encounter, a hand-blown bottle, and a secret formula that the entire spirits industry had ignored. What did the Patrón tequila founder discover about the premium market that every other brand had completely missed? How did John Paul DeJoria — a man who admittedly knew nothing about tequila — persuade the world’s wealthiest buyers to pay top dollar for his product? And what does the Patrón origin story reveal about the self-made mindset that turned a scrappy outsider into a household name? If business origin stories and the rise of iconic brands fascinate you, subscribe for more.
Build Incorporated, the ultimate destination for deep dives into the entrepreneur success stories that redefined our world…Watch on SloppBoxx.Com.
A good, honest and decent man would NEVER split a cheeseburger with his son. I am a single father, my son is now 19 and on his own. Many night there was only enough for him. He never went without a good meal. I went without hundreds of nights. He came first. That’s what a good man does!
:❤🎉😊
21:01 No Quality control on these ai videos by channel owner…its PA TRON.. Not paytron..
Pronounced Patrone!
@florencemclaughlin3606😂😂 says a McLaughlin to a man with a Spanish surname 😅😅
Potato tomato
Indispensable.
Do Don Julio 🥃
13:45 what does the 9/11 pentagon photo have to do with this?
No matter how much we have there’s somebody that needs it more. Is a wild statement
AI, you’re killing me !!!!
Please pronounce PATRON correctly.
Paytron..hmm never even heard of it.