Ferrari Luce- Company’s First EV, Gets Brutal Reviews
Ferrari’s first fully electric car is already dividing fans. Critics say the $640,000 EV looks more like a Nissan Leaf or “a bar of soap” than a Ferrari, but the company may not care. Bloomberg’s Craig Trudell joins Open Interest to explain why Ferrari only needs a handful of wealthy buyers to make the Luce a success, and how the brand could use the EV to unlock access to future supercars. The car’s launch comes as demand for high-end electric vehicles has become harder to predict, with some rivals slowing their electrification plans due to a lack of buying interest. [See More…]
