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On “Forbes Talks,” Forbes Reporter Matt Craig spoke to Forbes Senior Editor Maggie McGrath about Bad Bunny’s performance at the Super Bowl and why he won’t be paid.

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8Comments

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  1. 2
    @stefanegger

    Zero is what it was worth. I never saw anything worse, terrible songs, terrible singing, it was more like screaming or unprofessional, playback, he looked kinda mean in his eyes and expressions, I could not understand anything. Seems to be a modern party hit but not anything well known.

  2. 8
    @mylifeinanutshell2

    Bad Bunny is not receiving a traditional performance fee for his 2026 Super Bowl halftime show, consistent with the NFL’s policy of not paying headliners. He will only receive a union-mandated minimum (roughly $1,000/day) while the NFL covers all production and travel costs. Artists gain massive exposure, driving up streaming and touring revenue.

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