What It Takes To Break Through The Streetwear Algorithm | The Complex Style Podcast

On this episode of The Complex Style Podcast, Co-hosts Aria Hughes and Chris Chance talk to two very special guests for an inside look at the people behind some of the most popular online platforms in streetwear today. Eric Lee of Superline and Ivan Dzhelomanov of Fraim discuss what it took to build their platforms, what sets them apart, and how to cultivate community in the current fashion ecosystem.

This is your inside access into the world of fashion. The Complex Style Podcast is where Editor in Chief Aria Hughes is joined by co-host Chris Chance and a rotating panel of fashion’s biggest voices to break down what’s trending, what matters, and what’s next.

00:00 – Intro
01:57 – The Comments Section, Men and Purses Feedback
03:59 – Erin Magee Leaves Supreme for Skims — Is Skims Streetwear?
10:25 – Could Supreme x Skims Actually Happen?
14:00– Is NikeSKIMS Doing Well or Not?
16:48- SHOP TALK: The North Face
18:12 – The Growth of Superline Network: Eric Lee’s Origin Story
23:25 – Eric Lee’s Negative Impact On Streetwear: Too Many Copycat Brands
27:33 – Retail Isn’t Dead, It’s Just Not Enough
32:45 – Why Fraim Chose Substance Over Gossip
36:32 – The Media Founder Who Bet Against Video Content
40:32 – How To Make The Algorithm Work For Your Brand

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COMPLEX is a community of creators and curators, armed with the Internet, committed to surfacing and sharing the voices and conversations that define our new America. Our videos exemplify convergence culture, exploring topics that include music, sneakers, style, sports, and pop culture through original shows and Complex News segments. Featuring your favorite celebrities, authoritative commentary, and a unique voice, our videos make culture pop.

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