Billboard Magazine Music

Rebecca Black Looks Back At the Virality of “Friday” 15 Years Later | Billboard On the Record 0 (0)

Rebecca Black joins Billboard’s On the Record to go deep on one of the biggest questions in music right now: Is there such a thing as bad virality? Fifteen years after β€œFriday” made her the internet’s most unavoidable conversation, Rebecca reflects on how different the online world was in 2011β€”when a monoculture could make something feel β€œeverywhere”—versus today’s hyper-personal algorithms, niche platforms and nonstop viral cycles. She revisits what it felt like for a song to explode while she was still a kid trying to understand the industry, identity and perception in real time. Rebecca talks about the pressure artists [See More…]