From $818 Million to Nothing: How L.A. Gear Lost Everything
LA Gear looked unstoppable — for a few dazzling years, this scrappy California sneaker company outsold nearly everyone in America except Nike and Reebok, turning a Melrose Avenue storefront into a billion-dollar Wall Street darling. But behind the neon colors and the shoes that lit up when kids walked, LA Gear’s rise hid a far messier story: a celebrity gamble on the biggest star in the world that collapsed into a bitter lawsuit, executives accused of cashing out millions while investors were left holding the bag, and a product failure that played out live on national television. This is the [See More…]
















































