The NHL’s Billion-Dollar Era: How Hockey Is Boosting Franchise Values Through New Revenue Streams
The economics of ice hockey are undergoing a massive transformation and on this season of The Performance Layer, Forbes takes a dive into the league’s evolution into a multi-billion-dollar industry driven by modern revenue models and technological innovation. We discuss local sponsorship growth through jersey branding, the league’s new digital dasherboard technology, and the development of year-round mixed-use entertainment districts surrounding modern arenas to sustain consumer engagement beyond live game days. 00:05 Modernizing Sponsorship Models 02:07 Deep Technology Partnerships 03:07 Labor Alignment And Personal Brand Growth 05:43 Arena Districts And Year Round Venues 08:12 European Expansion Strategies And Global Media [See More…]
















































