How A Poor Mexican Boy Created Don Julio
The Don Julio origin story starts in the highlands of Jalisco, Mexico, where a fifteen-year-old boy became the sole provider for his entire family after losing his father — and decided that the only way forward was to make the best tequila the world had ever tasted. How does a teenage farmhand earning next to nothing borrow enough to build a distillery, and what made his approach to tequila so radical that it transformed an entire industry? The Don Julio founder story is a masterclass in obsession over shortcuts — from the way he cultivated his agave to the private [See More…]
