Seventeen years ago, Elizabeth Stein started making muffin mix in her Upper West Side Manhattan apartment to sell to her nutrition clients. Now she’s worth an estimated $400 million, thanks to the recent sale of her Purely Elizabeth granola and oatmeal brand.
Read the full story on Forbes:
https://www.forbes.com/sites/chloesorvino/2026/08/17/purely-elizabeth-founder-sells-to-ferrero-for-850-million-feel-the-fear-and-do-it-anyway/
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Very nice. Huge congrats. I think.
Is it a new formula she created?
Won’t be buying it anymore then. We all know what comes next
Her grass roots story is amazing
Hopefully certain naysayers know good healthy food like this founder commitment and Pops are good stuff
Great… One more great product line now going down the tubes.
They will turn it all into complete garbage! 😠
Oh no! I eat this granola every morning. I’m changing brands now because their ingredients will too.
It’s over, the new owner will do all to get double their money in the last possible time. We know what then happens