New Balance has gone from “dad shoe” to global cultural force. But how do you stay authentic once you’ve made it?
In this episode of A Different Take, host Linda Boff looks at New Balance’s next challenge with Klutch Athletic CEO & Founder Rich Paul, New Balance CMO & Brand President Chris Davis, five-time Olympic medalist Gabby Thomas, Kith Founder, CEO & Creative Director Ronnie Fieg, and Complex Associate Editor Matt Welty.
From athlete partnerships and cultural relevance to growth, product, and the power of staying fiercely independent, they unpack what it takes to get bigger without becoming something you’re not.
0:00 Introduction
0:59 The Competitive Landscape Has Changed
2:07 The Athlete Is Also Changing
5:25 The Biggest Risk: New Balance Itself
8:25 What Success Actually Means
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ok so new balance x forbes 1300 when tho
Rich Paul and New Balance? Bron is with Nike…
why forbes keeps posting about new balance?