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Major beauty influencer Mikayla Nogueria has found herself in controversy throughout her entire time online. Her most recent controversial moment was through how she announced her divorce. Yet, Mikayla’s online brand is a steadfast example of how online influencers are becoming less trustworthy as they prioritize brand loyalty over the trust of their audience.

Chapters
0:00 Intro
3:56 Starting on TikTok
18:26 First Controversy
27:57 Photoshop and Filters
34:53 Returning to Controversy
36:44 Excessive Sponsorship Deals
55:46 Lash Gate 1.0
1:00:11 Lash Gate 2.0
1:01:53 Sponsored Wedding
1:11:34 “I Hate Small Businesses”
1:17:39 Point of View Beauty
1:27:19 We’re Getting a Divorce
1:44:04 The Ultimate Fragrance
1:46:44 Conclusion

INSTAGRAM: @cruelworldhappymind

The Cruel World Happy Mind YouTube channel, run by creator Madison Harnish, focuses on long-form, in-depth deep dives into internet lives, pop culture commentary, and drama…Watch on SloppBoxx.Com.

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9Comments

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  1. 1
    @Jennifer-n7i7l

    I must give credit where its due. Firstly, i love your videos. you have such a lovely soothing voice, and i adore your sets especially how you do your lighting. Its very much the type of lighting and atmosphere that evokes in me, such positive superb feelings of relaxation and zen.. Also the points that you tend to expand on in depth are the kinds i also like to explore and analyze. You are an effective objective journalist. And whenever you do make a declaration on an opinion you have, I find I usually am in agreement with you. You’re very sharp. Keep it up and keep em coming please. Its quite often i find out about alot of people i have never heard of while watching your videos. You’re actually the only “celebrity influencer reportin” channel that i currently watch.
    Anyways, I have never really gotten into TikTok. The short duration concept with the vids just hasn’t had much appeal for me. But I just love 5:38 those before/after makeup vidz she does! I was hugely into the makeup guru influencer days on YouTube a decade ago. And so I guess since im not privy to tiktok, when I started watching this video I did have the question in mind of; beauty gurus on the tiktok? But how does that all work? What do they do? And also, really?? But I must say i totally dig these awesome little shorts. Very clever and she is quite talented with her makeup application. Of course I know it’s all going to go wrong..

  2. 4
    @Itswendyandwill

    Before the Internet, commericals did it for decades. I don’t see people hating their favorite actress when the majority of their face is fake

  3. 5
    @sweetiepie1110

    I’m transitioning to curly hair and I’m surprised how many curly hair influencers are lying to sell. Not your mothers suck. It dries your hair company is known for causing c*ancer. I won’t watch tik tok no more. If I do I’ll be cautious.

  4. 7
    @ashleyremer8

    As someone that just lost our home to a fire 2 months ago and currently living in a 32 ft camper while boarding our fur babies, this video makes me so angry 😭🤬 I’ve never seen someone so wasteful!!

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