0
(0)

Actor, producer and founder of The Honest Company Jessica Alba encourages businesses to include giving back in their business models.

Jessica Alba doesn’t just talk about wanting to help others, she included giving to those in need within The Honest Company’s business model. And she encourages other business owners to do the same. “You can take a percentage of sales and embed that in your business model,” she explains. “And you can say, ‘We are going to stand for this.’” Jessica says she got some pushback from her initial investors and was asked to take this charitable component off the table. “Instead of meeting them with anger or frustration, I met them with, ‘Let’s just try it,” she explains. “And if it doesn’t work, we can always pivot.” It was a way to buy time and test out her plan, which in the end worked and became a signature pillar of what The Honest Company is all about.

Entrepreneur Small Business Tips is brought to you by The UPS Store. Every “ing” for small business, all in one place. TheUPSStore.com

Entrepreneur Magazine: Business ideas and trends… Watch latest news, expert advice, and growth strategies for small business owners on SloppBoxx.Com.

How useful was this post?

Click on a star to rate it!

As you found this post useful...

Follow us on social media!

We are sorry that this post was not useful for you!

Let us improve this post!

Tell us how we can improve this post?

You May Also Like

More From The Creator

9Comments

Add yours
  1. 2
    @exziteplays0001

    I spend my most of time in “recording”, “gameplay” and editing and uploading. I need all my brother’s and sisters’ support. 🙏🙏🙏🙏

    • 3
      @deeofretroduo6205

      I feel the same me and my girlfriend just started a channel 2 months ago and it’s hard but it seems like that’s all I do if you get a chance you check out our page it’s a little bit of everything and hopefully you subscribe Retro Duo

  2. 6
    @irishchocolate3872

    I have one question for her when she says don’t compromise your values and ethics. Would she include Christians in that statement? Knowing Hollywood, probably not.

  3. 7
    @therealvizualassassin

    Shes on a youtube spotlight binge. 4 other videos from different channels released videos of her today. Best one is the Hot One’s show

  4. 9
    @purposefulconnectivity

    What you say is absolutely true. Even Generation Z is willing to pay more for brands that stand for a cause. Moreover, they want brands to be authentic. Your advice was really useful to me as an entrepreneur. Thank you so much.

+ Leave a Comment

This site uses Akismet to reduce spam. Learn how your comment data is processed.