Do the lyrics even matter as much as the memes anymore? It’s a crazy question to ask, however, here in 2025, it honestly feels like rap beefs are much less about who makes the better music and instead, more so who the internet thinks won.

After witnessing possibly the biggest rap beef in history last year between Drake versus Kendrick, it’s clear these battles are no longer just fought in the booth, but also on our timelines. And rather than simply watching, we are all now participating. Eleven 11 teams up with XXL to report on how social media has forever changed rap beefs.

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