Prediction markets have become mainstream and are changing the way fans engage with music and pop culture. Kalshi COO and co-founder Luana Lopes Lara joins Billboard On The Record to discuss how the platform is expanding into new categories and giving music superfans the ability to put money behind their favorite artists and predictions. She breaks down why she believes it was essential for Kalshi to be fully government regulated, how the company views insider trading and why she sees music and entertainment as essential to the platform’s future.
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0:00 Intro – Kalshi’s Explosive Growth: $3B Last Week
0:41 What Are Prediction Markets?
0:55 Introducing Guest: Luana Lopes Lara, COO & Co-Founder of Kalshi
1:05 Welcome to On the Record
1:16 What Are You Listening to Right Now?
2:08 Prediction Markets vs. Gambling: What’s the Difference?
3:27 How Kalshi Got Legally Regulated in the US
4:23 Kalshi vs. Offshore Competitors like Polymarket
5:31 How Kalshi Handles Addiction & Responsible Trading
6:58 Insider Trading on Prediction Markets
8:01 Kalshi’s Business Model Explained
10:01 Can Sports & Music Insiders Be Banned?
11:58 Are Prediction Markets Better Than Polls?
20:47 How Prediction Markets Could Influence the Future
25:40 How Big Is Sports vs. Music on Kalshi?
29:59 Kalshi as a Superfan Platform
34:08 Could Record Labels Use Kalshi Data?
38:54 Will Prediction Markets Drive Streaming Fraud?
43:58 Kalshi’s CNN & FOX Partnerships
47:17 What’s Next for Music on Kalshi + Closing Games
Host:
Kristin Robinson
Executive Producers:
Diona DaCosta
Jade Watson
Produced By:
Kayla Forman
Mateo Vergara
Edited By:
Rachel Derbyshire
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How Music Fans Are Cashing In On Kalshi Predictions w/ Luana Lopes Lara | Billboard On The Record
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May bini ba sa live
Hoy
Hola
Great episode! Thank you!
Such a fascinating interview, learned a lot! Thank you Luana for coming by the show.
Best interviews in the game thank you K!
Kalshi is just a glorified casino, they’ll threaten you with federal prison the second your “educated guess” actually becomes too “educated” to be legal.