How a Taylor Swift Superfan Became a Music Business Entrepreneur | Billboard On The Record

Taylor Swift is among the most powerful artists of her generation — and her fans, the Swifties, are among the most powerful fandoms. On this week’s episode of Billboard On the Record, host Kristin Robinson explores the nature and business of superfandom with Olivia Levin, the New York Times best-selling author and founder of social media page @swiftiesforeternity. Levin shares how she turned her page into a six-figure income, spanning ticketing, social media management, writing and brand deals. She also explains why Taylor Swift continues to inspire such loyalty with her listeners, why her re-recordings changed the game and what she thinks the music business gets wrong about superfans like her.

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Billboard On The Record is a podcast in partnership with SickBird Productions.

Host:
Kristin Robinson

Executive Producers:
Diona DaCosta
Jade Watson

Produced By:
Kayla Forman
Mateo Vergara

Edited By:
Rachel Derbyshire

00:00 What the Music Industry Gets Wrong About Superfans
00:43 How Taylor Swift Builds Lasting Fan Loyalty
01:02 Olivia Levin’s Swifties for Eternity Story
02:33 From Fan Account to Full-Time Career
03:29 Writing The Story of Us
03:52 Why Superfans Matter More Than the Industry Thinks
15:23 Taylor’s Easter Eggs and Fan Engagement
22:45 Re-Recordings, New Fans and Music Industry Impact
28:00 Fandom Culture, Competition and Inclusivity
33:18 Why Olivia Didn’t Want to Rely Only on a Fan Page
36:00 Brand Deals, Ticketing and Growing a Business
41:45 Advice for Aspiring Fan Creators
46:00 Spin the Record: Favorite Taylor Swift Picks

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How a Taylor Swift Superfan Became a Music Business Entrepreneur | Billboard On The Record

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