The true story of how Modelo beer was built starts not in a brewery — but with a poor Spanish boy who arrived in Mexico with borrowed money and no plan. Pablo Díez Fernández grew up in a tiny mountain village in León, Spain, lost his mother at age three, nearly became a priest, and sailed to Mexico at 21 with nothing but nerve. Discover how this forgotten immigrant worked his way up from counting bread in a bakery to saving Grupo Modelo from bankruptcy during the Great Depression — and how the empire he built from scratch would eventually become the foundation of America’s number one beer. The story behind Modelo beer’s rise to global dominance is wilder than anything you’d expect, and it all traces back to one man most people have never heard of. Subscribe for more untold stories of the brands that shaped the world.
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It’s so cool to see history behind big brands, more vids like this plz Build Inc.!