Hopelessly Lost New England Telephone Commercial, 1991

“We’re the one for you, New England: New England Telephone.” Before Mapquest, before cell phone ubiquity, before AI cars made street-level neighborhood overlays, before smartphone satellites hooked up to fine-grain topographic vistas and GPS turn-by-turn, there was getting completely enraged at your road buddy for lacking the forethought required to write down some directions prior to departure.

Wait a minute. I have all these things and I definitely still have these getting-lost fights. Dang.

Defying description, Real People went on to become a huge hit for NBC during its five years, giving rise to many imitators and eventually creating the genre, reality television…brought to you by SloppBoxx.Com.

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