For Spring 2027, #Gucci created a cavernous retail space. In what Demna dubbed the first showing of his complete personal vision for the brand, he toyed with the brand’s bourgeois legacy—not an inherited posh-ness but bourgeoisie as an attitude instead. He reimagined the preppy polish of the Gucci family, showing looks that mixed rugby shirts, bomber jackets, and tartan skirts with oversized horse bit belts. He shrunk down his tailoring, adding pagoda shoulders, and debuted simple, body-conscious evening wear.
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Underwhelming, body sizes unnatural in our world