James Beard Award Winner Jennifer English and Food & Beverage Magazine Publisher Michael Politz
Live Air Date: February: 14, 2021
On today’s show we welcome: Shawn Soole
SHAWN SOOLE
PRINCIPAL CONSULTANT
SHC represents a fascination with perfection. Driven to relentlessly explore and refine the bar & restaurant experience, SHC has evolved into an internationally-renowned hospitality consultancy. Engaged in every level of concept creation and venue management, like a finely-made cocktail, SHC delivers results far greater than the sum of their parts.
Over twenty years ago Shawn Soole won a State Title at the Australian Bartender’s Guild cocktail competition, and he has been entirely immersed in the dynamics of the industry ever since. SHC is the realization of his vision for a complete, inclusive consulting experience.
By bringing together a network of industry-leading colleagues, SHC combines decades of multi-faceted experience and innovations in all fields of hospitality, including graphic design, marketing and public relations.
Strategically, SHC’s mandate is to provide clients with a structured approach that outlines measurable goals. While implementing efficiencies across all phases of service to promote a healthier bottom-line, SHC recognizes that it’s just as important to drive sales through a strong brand story and tailored, effective marketing.
SHC’s services have been vital to the launch and/or ongoing success of numerous highly-acclaimed bars and beverage programs, such as Little Jumbo [2013], OLO [2015], Cafe Mexico [2016] and Pagliacci’s [2018].
SHC’s latest undertaking is the conceptual development, systems implementation, and launch guidance for Miss Fitz and Roxy, two bars under the SOS Group banner, in Singapore.
Shawn’s second book, Great Northern Cocktails released in Autumn 2019.
Soole Hospitality Concepts – Hospitality Consulting in Bars, Restaurants and Distilleries
Human Construct Branding & Design – Creative house focusing on BC’s Hospitality Industry
Exemplar LM – Liquor and Distillery Marketing Services
Canadian Bar Store – Your online Canadian Bar Store
Coalition Craft Co. – A boutique BC beverage distributor
BC SPIRITS – Your online hub for British Columbia’s distilling scene
#POSTSHIFTPODCAST – A semiweekly hospitality podcast
Great Northern Cocktails – The latest book about Canada’s cocktail culture
Food & Beverage Industry brought to life.
F&B LIVE! is a national, industry influencing webcast featuring the leaders in the restaurant, hospitality, branded food and beverage and CPG industries, many of whom are Michael’s “friends in the business.”
Featuring an informal and informative conversation where friends in the business share the latest intel, ideas and best practices for surviving these dynamic challenges we are facing and the future of our brands and businesses.
The show is live and broadcast across 5 platforms and features an audience rich with industry influencers.
Be sure to pick up your copy of:
Food & Beverage Magazine’s Guide to Restaurant Success
https://www.amazon.com/dp/1119668964/ref=cm_sw_r_tw_dp_U_x_hAO4EbGKHF2GS
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