What really makes a song go viral? And how do labels make them a hit? In this episode, Billboard On The Record our host Kristin Robinson sits down with the CEO of Atlantic Records, Elliot Grainge, on the first anniversary of his appointment to the job to talk about the label and the forces that are shaping the modern music industry, from the rise of TikTok and the aftershocks of COVID to the way new audiences are discovering music in real time. Elliot shares how he is building a new team at Atlantic, the genres that inspire him, and why artificial intelligence could dramatically change how artists are found and supported.
00:00:00 Introduction to the Podcast
00:01:58 Elliot’s Background and Rise
00:04:22 Taking on the CEO Role at Atlantic
00:08:36 Pandemic Challenges at 10K Projects
00:11:11 Independent Label Success with SoundCloud Rap
00:16:00 Youth Culture in the Music Industry
00:19:34 Artist Development and Industry Shifts
00:23:12 Future of Record Labels
00:28:05 The Success of “Ordinary”
00:33:17 AI’s Role in Music’s Future
00:39:02 Elliot’s Music Roots and Family Influence
00:44:26 Longevity of Music Genres
00:47:42 Strategic Focus as an Executive
00:50:08 Thoughts on Future Generations
00:55:20 Exploring AI and Artist Voice Licensing
00:58:17 Closing Discussion on Labels and Trends
01:00:06 Weekly Billboard Hot 100 Chart Rundown
01:00:54 Closing Remarks and Farewell
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Elliot Grainge Unlocks The Secret Formula Behind Making Hit Songs | Billboard On The Record
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Stars are blind will always be iconic💫
Yess ⭐️
hahaha so glad you saw this!
Managers podcast is the best pod for music business hands down. Good luck tho billboard
What a fantastic interview. Really thought out questions and Elliot was succinct with his answers. Good stuff!
Yall gon see kantbrenn soon
Listeing to these people is very dangerous – they are trained decoy operators. If you are an artist just do your thing and dont’t count on making money, it’s hard without a business plan and investment. Find your self a good business man, pay him for his services and keep all your assets.
18:27 I thought major labels didn’t do artist development anymore.
I worked for Atlantic Records back when they were @ 1290 6th Avenue during the Greenwald/Kallman era. I was in A&R Admin and I’ve always felt crushed by how I was treated. I worked really hard for them, I wanted to grow and do more things. I asked everyone who would listen to me for help and ultimately one day they just asked me & the poor girl next to me to leave with like a month or two’s pay. This was a while ago and it still stings. I had a very similar yet way more complex scenario occur with Sony Studios and later Sony Corporate @ 550 Madison. I started as teen-aged intern at Sony and in my late 20’s went to ATL/Warner. The average employees were great people, they truly were. I saw some really spectacular “human resources” get intentionally skipped over or cycled through in my time. I do suppose I knew what I was getting into but…