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In this episode of The Complex Style Podcast, Aria Hughes and Chris Chance sit down with one of fashion’s greatest storytellers, Treamine Emory, to discuss all things Denim Tears. From the story behind his popular Cotton Wreath motif to what he learned from Supreme to his new partnership with Adidas, Emory dives into it all. Along the way, he highlights the importance of catering to your community and gives advice on how to stay true to your brand and yourself.

1:23 – How Tremaine Emory’s SCAD exhibit came together
11:40 – The Cotton Wreath: The Story Behind One of Fashion’s Most Recognizable Motifs
28:28 – Denim Tears Retail Stores & Showing up in Atlanta
30:29- How Big Does Tremaine Emory Want Denim Tears To Be?
35:44 – Breaking Down the New Adidas x Denim Tears Partnership
39:40 – The Story Behind the “Ghana Must Go” Pattern and Its Significance
44:07 – What Tremaine Emory Learned About the Business at Supreme
48:25 – Would He Ever Sell Denim Tears?
50:27 – His Take on Martine Rose at Balenciaga and Grace Wales Bonner at Hermes
53:58 – Tremaine Emory’s Advice For Brand Owners Trying to Keep Their Identity
58:25 – How Tremaine Stays True to His Approach Despite the Haters
1:08:04 – Rapid Fire & Flowers: His Most Sentimental Items & NY Favorites

This is your inside access into the world of fashion. The Complex Style Pod is where Editor in Chief Aria Hughes is joined by co-host Chris Chance and a rotating panel of fashion’s biggest voices to break down what’s trending, what matters, and what’s next.

Subscribe to Complex on YouTube: https://www.youtube.com/@Complex?sub_confirmation=1

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COMPLEX is a community of creators and curators, armed with the Internet, committed to surfacing and sharing the voices and conversations that define our new America. Our videos exemplify convergence culture, exploring topics that include music, sneakers, style, sports, and pop culture through original shows and Complex News segments. Featuring your favorite celebrities, authoritative commentary, and a unique voice, our videos make culture pop.

COMPLEX is a community of creators and curators on the Internet, committed to surfacing and sharing the voices and conversations…Watch on SloppBoxx.Com.

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7Comments

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  1. 2
    @DeeeMust

    1:07:13 The “lots of things to ponder” comment and chuckling from Aria and then Chris getting goofy, really threw me. Tremaine is there discussing a serious talking point about people consuming our culture and being more comfortable to buy it from non-black brands emulating us, and these two are giggling. Furthermore, spelling his name wrong (Treamine) as a style and fashion specific podcast is diabolical. Fix tf up!

    Love to Tremaine for the gems and really letting us know where his brand is coming from.

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