Thirteen years since the last release of Grand Theft Auto, Strauss Zelnick is banking on the franchise to win back longtime fans while capturing an entirely new generation of players.
During Business Insider’s The Long Play, Zelnick, the Chairman and CEO of Take-Two Interactive, shared the secrets to keeping a decades-old franchise culturally and commercially dominant.
Sarah E. Needleman, Business Insider’s senior leadership and workplace correspondent, interviewed Zelnick about his career in entertainment, his routine for aging well, and his thoughts on AI as a growth strategy.
Read “Take-Two CEO Strauss Zelnick’s management style: No chief of staff, no ‘toxic’ discretionary pay programs”: https://bit.ly/4iNBq3V
And “The CEO behind Grand Theft Auto has an 8-part longevity routine for shredded abs and sharp decision-making. Here’s why peptides aren’t part of it”: https://bit.ly/4BAmuNZ
Watch our complete collection of The Long Play videos: https://www.youtube.com/playlist?list=PLX4b4cTi361U
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#taketwointeractive #gtavi #grandtheftauto6 #CEO #gamepublishing #videogamecompany #thelongplay #bilive
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The CEO behind ‘Grand Theft Auto’ says AI ‘won’t make creating hits any easier’ | The Long Play | BI Live
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Check out all of our coverage from The Long Play: https://bit.ly/3WpvUvQ
I APPLAUD THIS INTERVIEWER! Thank you for being on a higher level than that atrocity of an interview that the Wall Street Journal made with Strauss.
Stauss might be the most honest ceo ever
Nice
Please make another midnight club
Watching this It’s very clear to see why Strauss has had the success he’s had.
I like how she opened the interview mentioning all of Take Two’s major hits over the last 2 decades, really throwing shade on the WSJ interview
She def had to change her underwear after this interview 😂
that white dot at her hair made me think i have dead pixels on my screen, thanks for the heart attack
This one is better 😂
First interview was so bad they had to load a previous save file and try again 😂
Yea but he dont have any hits! How wud he know what one is anyway! 😂😂😂😂😂
still greedy by keep milking online gta and with those sharkcards
he is hiding his true face,that nice guy act on public is just a fake face 😒
5:18 The secret sauce is GTAO 👍🏿
These vases and flowers on the table look suspiciously like that cyberleek little guy when you look at them the right way… Hmmm you think it’s a coincidence? The colors