At just 21 years old, Cole Bennett has built Lyrical Lemonade – a company he founded in high school – into an empire, and a major cultural force in the entertainment industry. We take a tour of his hometown and follow him as he directs videos for hip-hop artists Lil Skies, Landon Cube, Lil Xan, and MadeinTYO.
Subscribe to FORBES: https://www.youtube.com/user/Forbes?sub_confirmation=1
Stay Connected
Forbes on Facebook: http://fb.com/forbes
Forbes Video on Twitter: http://www.twitter.com/forbes
Forbes Video on Instagram: http://instagram.com/forbes
More From Forbes: http://forbes.com
Forbes covers the intersection of entrepreneurship, wealth, technology, business and lifestyle with a focus on people and success.
Forbes highlights success through the lens of business, entrepreneurship, wealth, investing and leadership…Watch on SloppBoxx.Com.
Cole had lyrical lemonade as a dream
The Greg Lansky of music videos.
knowing his story, i can’t believe he’s at nearly a billion views on one of his music videos (lucid dreams)
Man I have so much respect for him I really do because when it comes to music movies etc everyone just focuses on the artist actor and not really paying attention to the people that create the environment these artist actors succeed in so people like Cole are finally getting more credit now that he opened the door for them everything he does is fire 🔥 he has a great creative mind with music video directing and his brand and logo are brilliant the lyrical lemonade name and milk carton brand is perfect. I can see that Cole with most definitely be worth 100s of millions in his career at some point because he’s doing everything from booking promotions concerts walk through being a director manager etc so his hands are in every aspect of music
4 years later and he is still killing it!
skies and cole best duo ever
skies and cole helped eachother to blow up