Nostalgia is shaping what listeners stream. On this week’s episode of Billboard On The Record, Luminate CEO Rob Jonas sits down with Billboard’s Kristin Robinson to unpack the data behind the resurgence of catalog music and what it says about the way people discover and engage with their favorite songs today. From the rise of ’90s and 2000s hits to the growing influence of film and television placements, Jonas explains how streaming has transformed the music business into a data-driven industry where catalog listening continues to climb and algorithms are shaping the way artists and songs break through. Jonas also talks about the challenges facing new music in a world where 150,000 songs are uploaded to streaming platforms every day, the resurgence of CDs and the ways in which superfans are adapting to a rapidly changing music landscape.
00:00 Cold Open: Nostalgia + Catalog Boom
00:02:10 Catalog vs Frontline Pressure
00:04:20 Streaming Data Changed Everything
00:06:20 Sync Revivals: TV/Film Effects
00:10:35 Why Film/TV Data Is Opaque
00:13:30 Monoculture Fades + Gen Z Discovery
00:16:10 AI Music: Detection vs Attribution
00:20:55 Why AI Labeling Is Hard
00:24:40 Sponsor Break + Back to Nostalgia
00:28:00 Catalog Economics + Breaking Artists
00:31:30 Global Growth: India, China, C-pop
00:34:30 Rock Skews Older + Genre Metadata
00:37:47 CD Surge, K-pop Variants + Collectibles
00:44:50 Spin the Record Game + Stats
00:52:14 Wrap + Where to Follow
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How TV, Social Media & Music Streaming Revived Catalog Music | On the Record
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Another great convo!!
Thanks for listening Carter 🙂
25:40
Reason 1: Gen Alpha is tiny, there are just not that many of them compared to previous generations.
Reason 2: Arrested development of Gen Z and millennials, they spend a decade or two after high school before they start a family – if they do.
more free money for mindless consumption.
New culture doesn’t pay like the catalog.
Most people prefer to continue to listen to the music of their youth. This has always been the case, it just manifests itself differently in the streaming and social media era. Most new music is primarily consumed by young people, but old songs have always been the raw material for new songs, whether as versions or inspiration.
Does that include AI generated music?
I disagree. Never bought vinyl. Old music ’cause that was phenomenal art, true inspiration
OLD MUSIC NEVER LEFT MY SOUL❤❤❤❤❤❤❤❤❤❤❤❤❤❤❤❤❤❤❤❤❤❤❤❤❤❤❤❤❤❤❤❤❤❤NO MATTER HOW TECH DRIVEN THESE DAYS MAY BE.
AND POPULAR MUSIC TODAY IS JUST TOO SYNTHETIC.