Who is the most powerful collaborator in sneakers right now? In this episode, cohosts Joe La Puma, Brendan Dunne, and Matt Welty run down a long list of industry heavyweights to determine who in the industry is generating the most buzz, sales, and genuinely cool sneakers. They discuss how high Jerry Lorenzo’s Fear of God work at Adidas puts him, everything Joe Freshgoods has contributed, and why Travis Scott is still a titan. Also in the episode, some quick catch up on Odell Beckham Jr.’s Nike lawsuit, LeBron 22 updates, and Salehe Bembury’s new challenge at Puma.
Chapters:
00:00 – 03:43: Host Intros
03:44 – 07:29: 2024 Olympics
07:30 – 09:33: Nike Lebron 22
09:34 – 12:15: Nike Ja 2
12:16 – 21:51: Salehe Bembury x Puma
21:52 – 29:47: Sneaker Cam
29:48 31:07: Best Collaborators
31:08 – 33:02: #25
33:03 – 35:18: #24
35:19 – 37:50: #23
37:51 – 40:02: #22
40:03: – 44:01: #21
44:02 – 46:01: #20
46:02 – 48:31: #19
48:32 – 49:37: #18
49:38 – 50:22: #17
50:23 – 51:53: #16
51:53 – 53:42: #15
53:43 – 55:40: #14
55:41 – 58:00: #13
58:01 – 1:00:17: #12
1:00:18 – 1:03:17: #11
1:03:18 – 1:05:18: #10
1:05:19 – 1:07:19: #9
1:07:20 – 1:08:47: #8
1:08:48 – 1:10:32: #7
1:10:33 – 1:12:19: #6
1:12:20 – 1:15:22: #5
1:15:23 – 1:18:07: #4
1:18:08 – 1:20:50: #3
1:20:51 – 1:23:18: #2
1:23:19 – 1:28:52: #1
1:28:53 – 1:29:22: Outro
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COMPLEX is a community of creators and curators, armed with the Internet, committed to surfacing and sharing the voices and conversations that define our new America. Our videos exemplify convergence culture, exploring topics that include music, sneakers, style, sports, and pop culture through original shows and Complex News segments. Featuring your favorite celebrities, authoritative commentary, and a unique voice, our videos make culture pop.
Who is the most powerful collaborator in sneakers right now?
Joe Freshgoods
Me and Nike ID
Powerful is a bit much bc collaborations on an already hyped shoe kinda sets the bar already
Jtips should’ve been higher to me bc he made suacany a topic to be talked about now
Lawsuit here we come 😂
What y’all got against bodega complex? I think they could’ve made the list over at least one of these fools maybe clot?
I would argue AMA over KITH since KITH does nothing but use nostalgia to sell his brand. AMA is more current with their stories and in depth with quality of each sneaker.
Enjoy the LAWSUIT, clearly you never gave af about Amp enough to get information you can type to find in 15 seconds.
I can see a Travis x Air Yeezy 2 collab
New camera
No Stash, Futura, Atmos or Fragment? Y’all tweaking.
man i miss trinidad james on complex
I don’t care, Off White should be number 1. RIP Virgil!
My top 3 powerhouses, CDG, ALD, KITH.