Hagoromo has been described as “the Rolls-Royce” of chalk.” The formerly Japanese, now Korean brand’s chalk is known for its smooth consistency, vibrancy, and being nearly dust-free. But the brand almost disappeared in 2015, which sent its loyal fans into a frenzy, buying up lifetime supplies before the factory shut down. Luckily, Shin Hyeong-seok, a Korean schoolteacher and former seller of Hagoromo chalk, formed a relationship with the company’s president, Watanabe Takayasu, and decided to take over. The transition wasn’t easy, but Hyeong-seok’s dedication to Takayasu’s original formulas and methodology kept the brand alive. But is that enough to ensure its future? We visited Sejongmall, where Hagoromo chalk is made, to find out.
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Why Hagoromo Chalk Is So Expensive | So Expensive | Business Insider
im a violin maker and this is the only chalk i use.
I dont even use a chalk board, the last time I even saw one was in highschool, but man, if I ever do, I know what chalk I’m getting
Oh wow, i remember hearing about mathematicians hording the stuff back when it almost disappeared
People still use a chalk board?
it looks delicious for some reason.6:55 / 16:12