In this episode of Earn Your Leisure, we sit down with the visionary founders of Detroit Vs. Everybody to explore their journey from corporate jobs to full-time entrepreneurship.
We dive deep into the origin story of this iconic brand, revealing how a chance moment on *American Idol* with Keith Urban wearing their shirt skyrocketed demand.
Learn about the challenges they faced in protecting their trademark from infringement and the key strategies they used to manage international trademarks effectively.
Discover how they secured licensing partnerships, including a major collaboration with Gucci, and the impact the “Detroit Vs. Everybody” song had on their business.
The episode also covers how the brand scaled its operations, including opening a new store in the Detroit airport and purchasing a manufacturing warehouse after a $100,000 order.
Finally, we explore their mission to partner with more African festivals and the co-founder’s decision to quit his job after Detroit Vs. Everybody sold out at a Big Sean concert.
#DetroitVsEverybody #Entrepreneurship #TrademarkProtection #LicensingDeals #GucciCollaboration #BigSean #DetroitAirport #BrandGrowth #EarnYourLeisure #BusinessSuccess #InternationalExpansion #AfricanFestivals #americanidol
0:00 Intro
1:23 How Detroit vs Everybody Started as a T-Shirt Line
6:42 Working with Big Sean & the moment DVE Took Off
14:28 Dealing with Legal Battles & Difficulties whilst Scaling
23:17 Breaking Down the Gucci Partnership
33:50 Dealing with Feedback & Raising Awareness for Issues
43:52 Future Plans to Scale the Brand
54:30 Outro
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Detroit in the building!❤❤❤