The Science Behind Addicting Videos | Bryant Kandani | TEDxYouth@SmakOne 5

Bryant Kandani discusses the double-edged nature of social media, showing how it can give negative impacts on our life through its addictive algorithms, but also emphasizing how, with self awareness and purpose, it can be harnessed as a powerful tool for personal growth. Bryant Kandani is the founder of Frazier Agency, a personal branding agency that helps people grow their social media page in terms of both followers and viewer engagement. He has been active as a content creator since he was little, hence his abundant experience. Now, at the age of just 17 years old he has started a business to help others upgrade their personal branding in social media without having to worry about it being complicated. This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at https://www.ted.com/tedx

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