How Wallo267 Turned a Lifetime in Prison into a Million Dollaz Worth of Game, & Millions In The Bank

In 2017, a 37-year-old ex-con from Philadelphia, Pennsylvania with a gift for gab, had an idea. After spending time in and out of Philly’s juvenile detention system as a teenager, Wallace Peeples was convicted of armed robbery in 1997 and served 20 years in prison. Upon his release, he immediately jumped into the world of digital media, using his voice to advocate for reform and building Wallo267 into a media empire. And it all started with one idea.

Chapters:

0:00 Intro
3:40 Growing up
4:40 Going to Jail at 11 Years Old
8:40 Life After Prison
9:15 Influence of Anthony Bourdain and George Lois
10:20 Finding Forgiveness
12:11 The Book of Life / Importance of Journaling
13:55 Learning About Social Media
16:24 First Week Out / $1,000 Video
18:30 Monetizing Social Media
20:45 First Paid Speaking Events
22:50 First TED Talk / Forgiving His Brother
25:19 Starting Where’s Wallo?
28:30 Growing the Brand and Community
31:00 Million Dollaz Worth of Game
36:15 Barstool Sports Deal
37:30 How To Build a Team

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