IDEA GENERATION is back for Season 4 with the most important voice in hip-hop media: Joe Budden. From his career as a rapper, to reality TV, to hosting Complex’s own Everyday Struggle… Budden has lived many lives in hip hop and media. Those passions finally converged as he built a podcast empire on his commentary of the genre, and established himself as the leading voice in rap media.

Watch as Budden sits down with IDEA GENERATION founder Noah Callahan-Bever to look back at his entire career, and see how it all started with one idea.

IDEA GENERATION is a 360° media platform catering to the creative class which exists to educate and inspire the mavericks of tomorrow.

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Chapters
0:00 – Intro
1:17 – Childhood, joining the choir
3:30 – Beginning to pursue rap
6:10 – First mixtapes and album
10:00 – First album release, guest host on radio
12:00 – Label issues, leaving Def Jam
15:01 – Should artists sign to labels?
18:03 – Love & Hip Hop
19:20 – Slaughterhouse
20:29 – Retiring from music
22:07 – Getting into podcasts
23:40 – Everyday Struggle
27:37 – The Joe Budden Network
30:14 – Relationship with Rory and Mal
35:38 – Cultivating an opinion, maturing as a podcaster
41:05 – Current shift in hip hop

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