Founder: “Our videos need to be short because people don’t have attention spans anymore” 2

Me: Not true at all. People still have attention spans…but not for bad content.

Your video should be long enough to explain your point clearly but not so long that it gets boring. That’s the right balance!

And here’s the truth:

Some videos are two minutes long but could be way shorter… Some are 15 secs but could add so much more value if they were a minute or two long.

Curious, are you making your videos super short just because you think people won’t watch longer ones? Or are you making sure they’re as long as they need to be to give real value?

❤️ABS Alex B Sheridan

#VideoStrategy #ContentCreation #VideoContent #LinkedInVideo #short

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