Smirnoff ICE helped the Miami takeover celebrate 35 years of Latin music.
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Billboard Latin Music Week: Relive the Superstars, Giveaways & More | Billboard News
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Billboards are severely used in our day to day life
Let’s celebrate with its huge characteristics
Billboards are primarily visual, so it’s important to use a combination of words and images.
Clear message
The message should be easy to understand and convey what’s being offered, the main benefit, and a call-to-action.
Memorable
Billboards should create memorable images and designs.
Contrast
Contrasting colors are important for billboards.
Captive audience
Broad audience reach